Daily Burn Member Check-In: Six Months Into Pandemic At-Home Fitness is Here to Stay: 99% of Members Plan to Keep Working Out At Home Overview: Six months into the COVID-19 pandemic and subsequent social distancing protocols, Daily Burn checked in with members both old and new to see how their fitness routines and attitudes towards at-home workouts have shifted. In a survey of 1,798 active Daily Burn members in the U.S., ages 18 and older, Daily Burn discovered what’s keeping members moving, their motivations for getting a good sweat, and their new/change fitness routines and attitudes after more than six months in a world affected by the COVID-19 pandemic. We’ve also included insight and expert advice from Amanda Murdock, Daily Burn’s Senior Director of Fitness, on the trends found throughout the report. At-Home Workouts Are Here to Stay
- The results are in and a whopping 99% of Daily Burn members are planning to continue working out at home after the pandemic is over and restrictions lift. Another overwhelming majority (93%) of members say they enjoy their Daily Burn workouts more or somewhat more than attending an in-person gym.
- Citing convenience (90%), workout variety (74%), affordability (59%), and the trainers (51%) as top reasons for sticking with Daily Burn, an additional 29% of members say they feel safer working out at home during this time. Members also stated that they are simply more comfortable doing at-home workouts; they enjoy the privacy and confidence of being in their own space without other participants.
- With 89% of users citing “convenience” as their main motivation for joining Daily Burn, the wide variety of workouts is a close second: 84% of members say that a wide range of workout styles and options available in the membership is what led them to sign up.
- Now more than ever, users are signing up to not only develop and maintain a fitness routine (91%), but nearly half of all members (47%) signed up with the goal of supporting their mental health. Plus, a whopping 96% of members say that working out with Daily Burn has helped them manage and find relief from stress while boosting their mental health.
- Daily Burn members are starting their days with fitness by working out in the morning: 45% of users have started working out by 9 AM, with 62% of users working out before 12 PM. Plenty of users do work out from 5 PM onwards (23%) because it fits their schedule and/or helps them wind down after a long and potentially stressful day.
- With 32% of members working out at least twice per week and 48% working out four or more times per week, it’s no surprise that 96% of users say Daily Burn has helped them reach some or all of their fitness goals. More than half (54%) of users spend an average of 30-45 minutes per workout, and 35% are working out more than they did before joining Daily Burn.
- While you don’t need any equipment to use Daily Burn, 89% of members amp up their workouts by adding dumbbells, and 69% use a mat for a more comfortable workout experience.
- Before joining Daily Burn, 40% of users worked out once/week or less; now, 70% of users work out at least twice/week. There’s also been an increase in users who plan to continue working out in general after the pandemic; 99% of users now plan to maintain their fitness routine, up from 93% in April.
- With the majority (71%) of Daily Burn members’ kids participating in school virtually some or all of the time, fitness is more of a family affair than ever before. A quarter (23%) of members are now working out with at least one other member of their household.
- Nearly half (45%) of members say their kid(s) being home during the day impacts their routine in some way, and the same amount of members are seeking more content for the entire family.
- Whether it’s the desire to simply shake things up or feeling more confident or curious, 68% of members have tried new workouts since April. Users are checking out dance (14%), barre and yoga (13% each), and kickboxing (11%) as they explore new workouts and programs in the vast Daily Burn library.
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